5 Ways to Stop Overthinking Your Content Creation
Is content creation taking up a huge amount of your brain space? I totally get it! Not only do I have a several great tricks up my sleeve that will help you stop overthinking your content creation, but I have some amazing tools and resources you should utilize!
You know their problems, just show them you have the solution.
Here is a basic sentence structure to get your wheels spinning: "I find that my couples struggle with ___ and ____ is how we solve that!" Got a picture you love and want to post? Awesome. From that photo, what problem can you solve for your clients? Is it a photo of a cake? Tell them why it needs to be inside on a hot day, why faux layers aren't necessarily cheaper, or why you aren't best suited to cut and serve the cake!
Repurpose and don't forget to quote yourself!
Repost your old blogs. Use your blog wisdom as quotes for IG. Share your blog on Facebook. It's okay to have one general message that you share in a multitude of ways across platforms.
No one knows which 300 pictures you struggled to pick from, just pick one.
Pick 10 -15 photos from a real wedding that tell the story, put them in your blog and be done. Give yourself 5 minutes to pick them. People don't read long blogs, so you don't need to write a lot for these either. Share enough to show you solved a problem, gather some key SEO terms, link your wedding pro team and hit that publish button!
Make it fun! And shareable.
The real goal here is engagement, right? So create or post things that are worth sharing. Your audience just needs to FEEL something. And when they feel, they share. So shift your focus to quotes about empowerment or something just relatable and fun! Pinterest, as always, is a great source of inspo here! And don't forget - ASK THEM TO SHARE IT!
Share THEIR questions.
You get questions in your inbox everyday. Surely they aren't the only ones with the same question... So share it! Let the answer to their question be your IG post. Easy peasy!
Here are some other tools to help reduce the stress of content creation!
Client Education Ideas
The biggest road block to content creation is an IDEA! Stop getting stuck. Stop wasting time figuring out your topic for the day. Use my list and let your knowledge take it from there. With a year's worth of ideas- you'll quickly become a subject matter expert in your market!
Join Template Tribe
TIME! You have zero time. So maybe you'll do the same happy dance as you meet Template Tribe that I did when finding them by accident this summer. The TIME SAVING Canva templates have easily been the biggest no brainer purchase of my whole year, slashing my content creation into a fraction of the effort.
Luckadoo Media
Outsource what you can to a company like Luckadoo Media. I recently hired Hayley and her team to help with Instagram and Pinterest! I'm really excited to have some extra hands on this side of my business.